Due to significant changes in its external environment, including Brexit and the Covid-induced collapse of Aviation sectors around the world, the UK’s Civil Aviation Authority needed to evolve its international commercial strategy, approach, structure and ways of working.
Q5 was commissioned to develop a new Commercial Strategy which refocused the organisation’s international work, from Board level engagement through to product and go to market activities.
This was followed by a new Target Operating Model (TOM) for the entire organisation which radically rethought activities, capabilities and how the CAA operates. The model allowed it to continue to deliver its mission against a very different set of circumstances and expectations.
To develop the new strategy & TOM, we followed the steps outlined by the Q5 flight Path and Metro Map methodologies, starting from a comprehensive diagnostic, through high-level design, options development, and high-level implementation plan in each case. For the strategy, this included the development of new targets and priorities for the organisation, built on financial & market analysis, capability & product options, and a strategic roadmap We integrated CAA staff deeply into a joint delivery team to ensure deep internal knowledge and set up the organisation for long term implementation
This covered task and activity management, governance design, data and management information, people management and support, strategic investment and action controls, and team design. Each step involved multiple levels of analysis, stakeholder engagement, testing and validation.
Our approach enabled us to identify options for the CAA to: improve allocation of workforce, strengthen leadership, reduce overheads, improve efficiency, and achieve greater flexibility and agility.
There were three key strategic elements that made this possible:
Q5’s passion and commitment to helping us figure out and implement the changes we needed was fantastic. At a time of huge uncertainty and challenge they were right there with us, bringing new ideas but also helping us build confidence in our own judgements. Q5 were true & trusted members of our team, really committed to the right outcome for our organisation.
