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Racing Media Brand

Transformation Strategy and Org Design​

Racing media brand – transformation strategy and org design​
Client Racing Media Brand
Region USA
Sector Sports
Offering Organisation Design, Strategy
Buzzwords
Action plan Content strategy Data analysis Financial modelling Investment plan Sustainable cost reduction

The Challenge

A global motorsport media brand, recently acquired by a private equity firm, faced an urgent need to reduce costs while laying the groundwork for a transformation—from a legacy web publisher to a multi-format, multi-platform media company.​

  • Grow revenues 7x by 2030 and immediately reduce the cost base by more than 15%.​
  • Pivot the business to become the leading racing media company with a multi-format, multi-platform offering.​
  • Capitalize on the surge in racing’s popularity in the US and Middle East.​

Q5 was engaged to stabilize the business, define the strategic vision, and help operationalize the transformation – delivering cost savings, strategic planning, investment modelling, and organizational redesign.

Our Approach

Q5 delivered, in close partnership with the transformation team:​

  • Data-driven performance analysis of editorial teams and content, based on volume and engagement metrics.​
  • A significant cost-out organizational design to meet targets without disrupting core delivery.​
  • A new strategy to shift towards a multi-format, audience-first model.​
  • Design and implementation of operational dashboards to provide visibility and support aligned decision-making.​
  • Investment plans and financial modelling focused on new content formats and business models.​
  • Cash flow and working capital analysis to ensure the transformation was sustainably funded.​
  • Investor engagement through regular updates on progress, financials, and key investment decisions.

Key Outcomes

  • A right-sized organization and cost base, delivering a 20% payroll reduction and a 16% overall cost base reduction - meeting targets, halving EBITDA losses, and maintaining stable operations while positioning the business for reinvestment.
  • A robust suite of dashboards, providing a single source of truth across financial, editorial and audience performance metrics.
  • A clearly defined strategic plan and investment roadmap.
  • A revitalized content strategy to unlock new audience segments and revenue streams.
  • Active investment plans for new business models, including video, simulation and community engagement.
  • Strengthened governance and investor confidence, through enhanced visibility into delivery, financials and performance.
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Q5 is a trading name of Q5 Ltd, which is registered in England and Wales, Registration No. 15266902.
The Registered Office is Thorney House, 34 Smith Square, London, England, SW1P 3HL.