Q5’s Annabel Tonge joins Climb25’s Conversations at the Summit podcast to explore how purpose can be brought to life inside organisations. From crisis leadership to launching the Q5 Leeds office and now directing the Q5 Foundation, she shares practical insights on embedding purpose into strategy, culture, and community impact.
Reading time: 3 minutes
We’re excited to share the latest episode of Climb25’s Conversations at the Summit podcast, featuring Annabel Tonge, Director of the Q5 Foundation. Listen below:
In this episode titled From Consultant to Changemaker: Annabel Tonge on Purpose in Action, Annabel dives into how purpose shows up in action, not as a slogan, but as a lived commitment. She shares how Q5 navigated the COVID-19 pandemic with intention, the origins of Q5 Pop-Up Consulting, and why real impact must start from within.
She also reflects on her leadership journey, from establishing Q5’s Leeds office and launching our Brand and Marketing team, to now leading the Q5 Foundation, which delivered over £1 million in pro bono consulting to charities and social enterprises in 2024 alone. Download our Impact Report here.
Other highlights include:
Annabel brings over 30 years of cross-sector leadership experience, combining commercial rigour with creativity and a deep commitment to social good.
